They proudly bear the names of Medor, Lucky, Nasturtium, tiger and many others. Behind these few letters hide balls of love that faithfully follow humans on the path of life.
« Animals are such nice friends “, estimated the author George Eliot. Of the ” amis » have become full members of the family and sources of support, especially during the Covid-19 pandemic which paralyzed the whole world.
In recent years, many French people have opened the doors of their homes and their hearts to these creatures endowed with a beautiful soul, thus promoting the pet market. The enthusiasm of families for cats and dogs, as well as the birth of new brands within this booming sector represented a real boom for Yoann Latouchewho did not hesitate before seizing it.
Spotlight on pets
In 2017, he created Yoann Latouche Groupbetter known by the acronym YLG. Communication, marketing and casting agency for pets, it is the result of the deep love that the thirty-year-old feels for our adorable protégés.
In his childhood, Yoann Latouche fell into the paws of the animal race, curled up against the fluffy bodies of cats and dogs, plunged into their gaze filled with tenderness, never to come out again. Volunteer at the SPA of Valvesholder of a BEP agricultural option canine and feline breeding, but also a professional baccalaureate in driving and management of a company in the same sector, he now wears the cap of animal expert.
Nomad in search of new adventures and encounters, he trod the soil of France Televisions, LCI, M6 as well as C8, where he also appears on the set of “William at noon” as a columnist. His passion for the little furry people never ceased to shine in him, to the point of pushing him to become an agent for famous cats and dogs. Companions for naps and cuddles on the sofa, some also lead the life of stars on social networks.
The agency YLG entered the scene to support brands in their communication and the choice of their model. Sporting long whiskers and velvet paws, displaying a large or a small build, these photogenic animals pose superbly behind the lens. By exposing their cute little faces during photo and video shoots, they promote products and become the emblematic face of the brand.
Food, food supplements, accessories, GPS, veterinary laboratories, canine education… the agency YLG is a partner of some forty entities specializing in many areas of the animal world.
A company that has managed to reconcile passion and commitment
Of course, the stars are pampered by the team, which includes animal behaviorists. She thus makes a point of honor to the well-being of her muses, and advocates an ethical approach that respects animals.
In an interview with Todocat, Yoann Latouche argued that ” we will never make a dog or a cat as happy as by understanding it ».
In the galaxy of animals, you may recognize the beautiful Narniaa male British Shorthair with an atypical face; Malcolmthe imposing American Akita loving to let go in the arms of Morpheus ; or the Beagle MJ who crunches the sweets to the fullest.
The agency YLGwhich has more than one asset in its bag, also organizes the Palm Dog by Dogami during the Cannes Film Festival. Representatives of the canine species also walk the red carpet, and receive an Oscar for their acting talent!
The group is also involved in other events, such as the Agricultural centrethe international sled dog race Lekkarod and the Great Odyssey Savoie Mont Blanc. And that’s not all…
True to its values, the agency YLG joined the label 1% For Animals in 2021, an initiative of the association YouCare which works for the animal cause and the preservation of biodiversity.
For more information, visit the YLG agency website and his account Instagram.